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by Lakshmi MENON October 7, 2025

How V33 Improved Productivity with CoLOS® Packaging Intelligence Solution

For years, V33 had been seeking ways to enhance the productivity of its manufacturing lines. The turning point came when they adopted the CoLOS® Packaging Intelligence Solution, which allowed them to integrate their entire printer fleet to achieve 100% automated product validation and gain productivity. 


About V33 

Founded in 1957, V33 is a global leader in paint and wood protection products. Operating in more than 60 countries, the company manages an extensive portfolio of over 20,000 product references, making efficient and reliable labeling operations critical to its success. 



V33 Packaging Intelligence CoLOS x CIJ Coders | Markem-Imaje



The Challenge 

Despite their scale, V33’s coding and labeling processes were held back by outdated and fragmented systems. Key challenges included: 

  • Legacy operations slowing down line efficiency
  • Manual label creation and verification prone to human error
  • Printers managed individually with no central oversight
  • Frequent mismatches and incorrect labeling
  • Hardware and software running in silos, causing inefficiencies 
These issues not only reduced productivity but also increased compliance risks and production costs. 


The Solution: CoLOS® Packaging Intelligence Solution 

To overcome these hurdles, V33 implemented CoLOS® Packaging Intelligence Solution across their production lines and chose to purchase over 30 2200 Series P&A printers for Primary packaging of paint cans and secondary cardboard packaging, 9450 range of CIJ printers for primary printing of plastic bottles, cans, and metal,s and managed 26 Zebra tabletop printers. The deployment of printers and CoLOS® Software modernized and streamlined operations with: 

Automated Message Design and Management replaced the manual process of creating and updating labels, eliminating errors and ensuring consistency across more than 20,000 product references. Every label generated was GS1 1D barcode compliant, reducing compliance risks and streamlining audits across global markets. 

Vision Solution guaranteed accuracy at line speed, the system integrated advanced cameras and scanners for real-time code verification, allowing every product to be validated automatically before leaving the production floor. 

The move to centrally control and manage the entire printer fleet and operator’s station helped them monitor performance, gain comprehensive visibility, track uptime, and make quick adjustments in real time —driving higher efficiency and OEE. 

Through modular IT-OT Integration, CoLOS® Packaging Intelligence Suite connected MES systems, printers, scanners, and other devices, enabling seamless collaboration across production lines. This removed silos between hardware and software and created a smoother, more synchronized workflow.

Finally, by consolidating hardware and software management under one unified vendor, V33 simplified operations via easy printer selection and automatic label quantity management and eliminated the inefficiencies of dealing with multiple providers. The result was faster troubleshooting, reduced IT overhead, and a more resilient production environment. 

This holistic approach transformed V33’s labeling process into a modern, connected, and error-free system. 


The Results 

Within two years, the impact was clear: 

  • Significant improvement in Overall Equipment Effectiveness (OEE) and productivity
  • Transition to a centralized client-server architecture, enabling seamless scalability
  • 100% message code verification, eliminating mislabeling risks
  • Full compliance with GS1 standards, reducing regulatory burden 


Key Takeaways 

  • Centralized management of printer fleet provided real-time visibility across operations
  • Automated code verification delivered 100% labeling accuracy and eliminated manual errors
  • Modernized operations accelerated processes, saving time and boosting productivity 
Are you ready to see the same transformation in your operations? 

Discover how CoLOS® Packaging Intelligence Suite can help optimize productivity and compliance.  
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